Marketing & Sales Consulting Services in Private Education
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Specializing in the promotion of kids centers, kindergartens, private schools, universities, educational funds, and management companies across Kazakhstan, Uzbekistan, and Malaysia.
Leveraging a data-driven methodology in marketing to accurately assess market size and build a robust framework for executing educational projects based on solid, factual insights.
Crafting value propositions grounded in comprehensive marketing research and insights from parent and student surveys help to differentiate and stand out among competitors.
Employing a strategic marketing mix that combines both online and offline tools, as well as diverse promotion channels ensure our success. We don’t just follow trends in private education—we create them.
A practicing marketing strategist with over 20 years of experience, Accredited EBRD consultant since 2019, mentor 2021, “Best Mentor 2019 and 2020”.
Development and implementation of marketing strategies and sales in private schools and universities
• Private school Astana Garden School • Private school "Qadam school" • International school "Miras" • Nursery "Miras" • International school "Spectrum" • International school "Horison" • Online school "Flagman" • BIG Open Day. Own product "Top of Mind Schools". • International school "Ardingly Astana". • British university "Coventry university Kazakhstan" in Astana • University "Oxus" (Uzbekistan) • UDEA University Coventry university programs (Uzbekistan)
Packaging of educational projects:
• Economy school "54 schools" • School for boys "QBS"•
Rebranding, creation of a marketing department in the Public Foundation "Nursultan Nazarbayev Educational Foundation" (NNEF Educational Foundation)
Master degree at University World Economy and Diplomacy (Uzbekistan) and University of Tokyo (Japan). Working experience in research projects with the Institute for Forecasting and the Center for Economic Research, teaching at the Graduate School of Business and the Singapore Institute of Management. National consultant for the World Bank, UNDP and GIZ.
1. Methodology and data collection for compiling the ranking of private universities in Uzbekistan (2024)
Client: Association of Private Educational Institutions of Uzbekistan
Result: Compilation of a ranking of 57 private universities, which allows applicants and students to better navigate the selection of educational institutions.
2. Listening to the citizens of Uzbekistan (2021)
Client: World Bank
Result: Assessment of poverty levels in various regions of Uzbekistan, which contributes to the development of effective programs to combat poverty.
3. Market of higher education in Uzbekistan (2024)
Client: UDEA University, Tashkent
Result: Analysis of the market size and current trends in the field of higher education, which helps educational institutions adapt to changing requirements.
Expert in marketing research, head of the Alvin Market and ICT-Marketing group of companies since 2006,President of professional associations ESOMAR and KAPIOR, experience in conducting research in B2C and B2B markets in more than 15 business areas, including education. Conducting research in private education sector such as "What Children Dream About" (Astana, 2022) and "Rating of schools according to parents perceptions" (Astana, 2023).
Geography of research: the entire territory of Kazakhstan, including urban and rural areas, Central Asia, as well as Russia.
Interviewer network: 18 major cities, more than 300 experienced interviewers, a group of independent controllers who promptly monitor the quality of information collection.
Focus group room: conducting qualitative research in Almaty and the ability to organize and conduct them in all regions of Kazakhstan, Central Asia and Russia.
Hall test facilities and equipment: using tablets (CAPI), CATI center with bilingual operators, Online surveys (CAWI), Mystery Shopping
Big Open Day presented 20 private schools in Astana for more than 1,200 families in 2023. The goal of the project was to optimize the advertising budget and parents' valuable time to choose a school.
C2C - Consorsium2Consorsium international investment project between Malaysia and Uzbekistan in the field of education
